2012

  • I enjoyed doing this post so much last year, I’m doing it again. 2012 was ‘a bit calmer than 2011, but a bit more exhausting’. At New Year’s at the Mount, there was still Rena debris washing up. Thanks to my four year old, I’ve enjoyed getting to know the wacky world of model railways.…

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  • In the last month or two, I’ve been on an unfollow binge.    @richirvine ‘following’ stats July – October 2012 When starting out on Twitter, I followed my mates who had blogs, then sportspeople, then local media and online types. I was as free and easy with the follow button as I am with peanut…

  • A few thoughts on the recent The Project [R]Evolution conference. I thoroughly enjoyed Dan Neely from the Wellington Regional Emergency Management Office – his points about responding fast, but accurately in a crisis resonated with me. It takes some maturity in an organisation to get on social media and say “we know there’s a crisis…

  • On the box

    So I was on the telly, along with Simone McCallum and Rick Shera talking about this ruling in Australia where by companies are responsible for everything that appears on their Facebook or social media pages. My (expanded) view is that social media should be literally social – a two way conversation between companies, their customers…

  • Me, in a directors institute magazine. Who’d have thought?

  • Here’s a very simple test you can perform at home if you suspect someone has bought their followers on Twitter. Step one: Read your mark’s tweets. Go back a week or two if you can be arsed. Step two: Ask yourself ‘would X thousand people REALLY be interested in that? Really?!?’ There is no step…

  • On paper, it’s easy to wonder if Al Brown‘s Depot is playing a Keyser Soze-magnitude trick on Auckland. No bookings, crowds to battle, wait for ages to sit outside drinking wine out of a tumbler, before being granted access to sit at the bar and eat upper-mid-range-priced food on sharing plates? Well, we did all the…

  • This last couple of weeks I was lucky enough to: Speak at the Social Media and Mobile Apps forum, with a Telecom case study; “Social and corporate values – making them play nicely” Attend The Flying Social Network’s The Social Media Breakfast Both were fine events, and they made me think about conferences and expectations. …