work
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Interview with some guy
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1 min read
Massey University student Aaron Overington was keen and kind enough to publish an email interview about my role as social media chap at Telecom. Do you have ROI goals or targets to meet, and if so how do you define them? No formal ROI targets have been set yet. We feel our level of investment…
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Getting sociable and sensibile in the Bay
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3 min read
MediaSense is a new social media conference put on by Hal Josephson, a Hawke’s Bay entrepreneur, impresario and top bloke. For me, this was a fantastic chance to meet folk I don’t normally meet, with people from all around the country attending. The Bay was well represented and I was most impressed with the locals’ friendliness…
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#retroavatarfriday – requiem for a meme
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2 min read
It all started with a tweet: This got a few comments, TV3 changed theirs, a hashtag was born, and before long, it became a *thing*. The retro avatars fell into three categories – corporates, who went through the brand crypt to find logos past, people who uploaded old pop culture references, and baby photos. By 3.30pm the next day, the internet had…
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Social policy in one tweet
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1 min read
And ‘they’ ‘said’ it ‘couldn’t’ be ‘done’.
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The @vaughndavis interview
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1 min read
Popular goat farmer @vaughndavis wrote Tweet This Book, a book about social media. I wanted to interview him for Telecom’s co. magazine, so I put new batteries in my dictaphone and suggested we meet up for a chat. Vaughn gently suggested I was clearly off my tits on printer’s ink, and that we should do…
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iStrategy 2010
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3 min read
OK, so it turns out I’m a Social Media conference slag. Hot on the heels of the last one, I packed my little bag and headed to Sydney for iStragegy 2010. Travelling with work is still a novelty to me, I haven’t really got that whole, jaded “Oh GOD, not Sydney AGAIN!” thing down –…
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Paneled
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3 min read
Thoughts from Social Media Junction. I had my first experience at *talking* at a conference in my new role as Telecom’s Online Community Comms Manager – that’s community manager in less words. The theme was “Kiwi brands and social media – differing ways to achieve ROI”, along with folk from Hell, Tui, Bullet PR and…