Paneled

Thoughts from Social Media Junction.

I had my first experience at *talking* at a conference in my new role as Telecom’s Online Community Comms Manager – that’s community manager in less words. The theme was “Kiwi brands and social media – differing ways to achieve ROI”, along with folk from Hell, Tui, Bullet PR and the awesome @simonemccallum. I thought I went OK – I got to say most of the things I wanted to, and tell our Online Response Team story. I worry about the wild variation in the companies involved, ie two corporates, a PR agency and beer and pizza. Different perspectives I guess.

Non-attendees were tweeting they didn’t want updates from a conference they weren’t at – and taking the piss. That was funny, because I was, ah, taking the piss last time. Ah har. To me, the most value in conference tweets comes from people adding their own commentary to what’s going on, and even having conversations with each other, not parroting what the speakers are saying. I appreciate that non-contextual tweets are annoying if you’re not involved. I guess the options are to do some kind of clever blocking thing in tweet deck, or just, like, skim over the tagged ones – aren’t we web 2.0 types meant to be information scanning ninjas?

There was a projector displaying the hashtagged tweets up in the wall, in full view of us panelists. I tell you what, I was watching that thing like a hawk for ‘@telecomnz has fliez down lol’ or the like. Distracting. Luckily it went down only a few minutes into our preso…

My top three presenters were Louise Denver from Deloitte (check out their preso), Simon Wakeman from Medway council, who has similar issues with Facebook groups to us (“Medway Council are fuckin shit” was one that caught my eye) and Darren Whitelaw, who presented on Victorian bushfire crisis comms. For me, shit hitting fan usually means it’s going to be an exciting day at work, so Darren’s presentation was very valuable. In all three, it seems these organisations were experiencing similar issues to us.

No-one’s got measurement sorted out. Felt like people were waiting for a silver bullet, but you’d be better off with this. Drawing board.

I’m crap at networking. I like talking to people, I don’t like saying ‘excuse me, I want to stop talking to you and go talk to… those people over there’. Still, I didn’t get to talk to everyone I wanted to – next time.

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