Digital comms, content and crisis strategist for hire.


Greetings. If you need:

  • Communication strategy to tell your organisation’s story with impact, or protect its reputation
  • Content or social media strategy and delivery, to drive and support your goals 
  • Advice on navigating a crisis online, or developing a plan ahead of time

…I’m here to help.

What I’m about 

“There’s no such thing as a digital strategy, just strategy in a digital world,” is a quote I wish I’d thought of myself.  

My expertise is in strategic communications and issue management through digital and social media. I’ve delivered successful strategic communication campaigns and managed crises in sport, dairy and telecommunications for some of New Zealand’s largest organisations.

I’m based in Tauranga and work with clients throughout New Zealand.   

Happy to do shirts with collars or lanyard-chic, it’s your call.

Working together

Ideally, we’ll start with me listening to what you’re trying to achieve and the problems you’re trying to solve.

Then, we’ll define your core story, and how to tell it through your content, on social media or in your media engagement.

We’ll work in a way that suits you – let’s talk.


Call / text: 027 232 7946


Tweet: @richirvine



That time I brought a knife to the content gun fight.