Massey University student Aaron Overington was keen and kind enough to publish an email interview about my role as social media chap at Telecom. Do you have ROI goals or targets to meet, and if so how do you define them? No formal ROI targets have been set yet. We feel our level of investment […]
There was a lot packed in to 2011. Earthquakes, an election, a world cup. A new baby and family stuff. Work. Here’s a summary in mobile phone photos, an idea I’ve pinched. Update – here’s even more. Our office moved to Victoria Street, and I’m lucky enough to have this view – I spent a […]
MediaSense is a new social media conference put on by Hal Josephson, a Hawke’s Bay entrepreneur, impresario and top bloke. For me, this was a fantastic chance to meet folk I don’t normally meet, with people from all around the country attending. The Bay was well represented and I was most impressed with the locals’ friendliness […]
It all started with a tweet: This got a few comments, TV3 changed theirs, a hashtag was born, and before long, it became a *thing*. The retro avatars fell into three categories – corporates, who went through the brand crypt to find logos past, people who uploaded old pop culture references, and baby photos. By 3.30pm the next day, the internet had […]
And ‘they’ ‘said’ it ‘couldn’t’ be ‘done’.
Popular goat farmer @vaughndavis wrote Tweet This Book, a book about social media. I wanted to interview him for Telecom’s co. magazine, so I put new batteries in my dictaphone and suggested we meet up for a chat. Vaughn gently suggested I was clearly off my tits on printer’s ink, and that we should do […]
OK, so it turns out I’m a Social Media conference slag. Hot on the heels of the last one, I packed my little bag and headed to Sydney for iStragegy 2010. Travelling with work is still a novelty to me, I haven’t really got that whole, jaded “Oh GOD, not Sydney AGAIN!” thing down – […]
Thoughts from Social Media Junction. I had my first experience at *talking* at a conference in my new role as Telecom’s Online Community Comms Manager – that’s community manager in less words. The theme was “Kiwi brands and social media – differing ways to achieve ROI”, along with folk from Hell, Tui, Bullet PR and […]