Posts by Richard

Welcome to my blog - here's a bit about the site. You should really check out - it's funnier. But stupider. It's up to you, really. Here I am on Twitter, or email me at richard (at) richardirvine dot com.

Hack pack

Couple of notes on music apps:

Garageband is really fun and powerful app – I use it on my iPad to record my electric guitar using the Tascam IXZ dongle and headphones, so as not to wake the kids.

Here’s me butchering George Harrison’s Something in Garageband:

The backing guitar uses the Americana Tremolo amp, while the ‘lead’ is on the Orange amp using some delay and compression.

You can use Garageband to make bedroom demos like this, using your instruments or a microphone, or the vast array of smart instruments and loops included.

Other guitar apps I like are:

Jamup – loads of amps and pedals to play with

Guitar Tuna – always have a tuner with you (also Pitch Lab)

Ultimate Guitar tabs – industry standard for finding tabs on the net, now in app form!

And here’s a good one for the bus – Beatwave – for all yer DJ / producer needs.

A sample – don’t let my incompetence put you off.

2015 in mobile phone photos

Here’s a ramble through 2015 expressed in the ‘photos I took on my phone’ medium. I’ve actually tried to take the DSLR actually out of its bag more often this year in order to get slightly nicer, slightly more considered photos happening, but that’s, erm, a work in progress. Anyway. Onward.

See also: 2014 (at, 2013, 2012 and 2011.

See also:’s year in review.


Just some sweet garden gnomes I was kindly gifted.


In the middle of scoring 237 against in the CWC quarter final, Martin Guptill hit one on the roof of the packed Westpac Stadium. A few minutes later, this bloke went up there to get it.


And after everyone went home from THAT semi final at Eden Park, these guys went in the middle for a pretend game and selfies. They got in trouble.


Some goober at the MCG.


I’ve largely given up food photography but holy balls, when you’re basically served real-life Fred Flintsone ribs, you can’t not. Recommended.


So, I work at Fonterra now. I got to go to Fieldays and met a long-time hero. Background woman spectacularly unimpressed.


This is my reality now.


We got cats, Sweetpea and Fred. Once the former stopped chewing through every phone charger cable in the house, we got on fine.


Proud moment.


Some neighbour’s plant. In my dream compound / Led Zep-style country estate, I would like a whole garden of these.




Dorking out next to a sweet Falcon at The Mount.


Halloween decoration or Klansman? You be the judge. 


My attempt to make a baked pancake turned out kind of weird, but kind of compelling.


Kids cricket at East Coast Bays. Have to say, I loved being a cricket dad kind of more than being a football dad, it’s much more relaxing watching kids sport in tee shirt and shorts with a shit flat white in your hands.


Joseph Parker Stalkipedia. He was a cool guy and later casually jumped on the bar’s guitar and piano and kicked arse.


Ray Columbus hotel portrait. Unexpected and a little bit terrifying, if I’m honest.


This Mount Victoria fire was obviously worrying for all concerned, but looked pretty sweet from our office. 

Dawdling to the pavilion

Here’s an overdue update on the career situation – in May 2015 I left New Zealand Cricket for Fonterra. I wanted to wrap up the two years before it all disappears in a fond, summery haze.

Working in cricket was a bit of a dream come true – I thoroughly enjoyed being part of it and was constantly pinching myself that I was in the thick of it for a remarkable couple of years, comfortably two of our best ever, culminating in that world cup.

I was Digital Manager at NZC for that time, basically looking after the website and social media, as well as helping with PR and comms as required, including media management for the team on a couple of overseas tours and a handful of games in New Zealand.

Professionally, the highlights were:

Overhauling, both the front and back ends over the two seasons. We did the front end first, making the site mobile responsive and stripping it all back to make the content, text and words, the stars. Then in the second off season (the off season is when you do the ‘proper work’ in sport team!) we moved the CMS from a bespoke but vintage system we used to Umbraco, and went onto the new Microsoft Azure hosting, for all that sweet CWC traffic – there were a hair under a million page views on the site during the six weeks of the cup.


Being part of the online cricket community. People on Twitter love cricket, it’s the ideal sport to watch with the phone or the laptop. I wanted the national team’s account to be part of the conversation and show we were prepared to use Twitter as it’s meant to be, with personality, genuine engagement and to show off our fan’s love for the game (we used Storify to bring the social stuff into the website, hopefully to good effect.) It’s meant to be fun and I hope that my enjoyment came through.

There’s too many people to mention that helped make the BLACKCAPS community what it was – special mention to Jamie Bell at the NZC Museum, who tirelessly brought stats and history to life, as well as Jess, Ruth, Graeme, Andrew(s), Moog, Aotearoa XI, Toby, … it was a privilege to get to meet everyone at the ‘tweet ups’ and at the grounds.

Vine went really well for us, cricket kind of lent itself to the six second clips – here’s one from training before the CWC quarter final at the Basin, I was sifting around taking photos as per usual, when I was instructed to stand in the umpire’s position to see if any of the bowlers overstepped – and so got to see Kyle Mills, Grant Elliott, Corey Anderson and Dan Vettori bowl close up. Seeing professional athletes do their thing so close up was quite  an experience.

I got to know one end of a video camera from the other, and how to edit. Kind of. I have much respect for the skill it takes to do this properly.

Launching the NZC mobile app – full credit  for the technical stuff goes to Tim McConnell, Gus Pickering and team at NV Interactive’s Christchurch office, I highly recommend them and their work.

Cricket-wise, where do you start? How about

  • The drawn Test against England at Eden Park in 2013
  • Somehow ending up in a taxi from Dunedin airport wedged between Darren Sammy and Richie Richardson in late 2013
  • Beating India at Eden Park in the first Test in 2014 – then being at the Basin for Brendon’s 302. The drawn ODI v India was tremendous too
  • Being at the Basin for Kane Williamson’s first double century in the second Test v Sri Lanka in early 2015, and seeing the team come from way behind to win that one
  • CWC15 – Hagley, beating Australia at Eden Park, the Guptill quarter final, THAT BLOODY SEMI FINAL WIN and going to Melbourne for the final

In terms of results, the two trips to Bangladesh were not highlights, but the experience of traveling with the group and being part of it all will stick with me for a long time. Believe everything you read about the team being made of good people. It’s extremely well lead by Brendon and Mikes Hesson and Sandle and I was made to feel very welcome on those trips and whenever I was with the team back in NZ. I’ll miss that a lot.




Couple of snaps from Bangladesh – I was pretty green, but luckily these guys are real pros.

If you haven’t had enough of What I Did, you can read a review of summer 2013Bangladesh trip one, Bangladesh trip two, a review of summer 2014a photo review of 2014, and the Cricket World Cup report.

Cricket in New Zealand is run by some incredibly enthusiastic people, who give up their summers to bring you this magnificent game. It was very hard to leave the dream job, but the time was right to move on for me, it was nice to go out on the high of the world cup.

I would like to thank NZC’s James, Callum, Richard, Joanne and David, the cool kids at the back of the office-bus (and Nicki!) and everyone else there for putting up with me, as well as the support and opportunities. See you at the grounds in the summer. 

How I live-tweet cricket for the BLACKCAPS

As a twitter nerd, and a cricket nerd, when I got a job at New Zealand Cricket, getting to live-tweet BLACKCAPS matches was a bit of a nerd explosion. I’ve been at it a couple of years now, and have covered our matches from the office, my couch and cricket grounds around New Zealand and the world. Not to mention off the phone at a Kindy Trike-A-Thon. Ahem. Here’s a bit of a run down on what I’m trying to do with live-tweeting BLACKCAPS matches.

Being there
Ideally, you’re giving your fans something they can’t get somewhere else, like the team news first, early news on the pitch, the scene in the shed, what have you. It is hot? Is there a dirty great rain cloud on its way? Is there a rowdy section in the crowd making all the atmosphere? I want to tell you about anything you can’t see on the telly.

Find the right rhythm
I’m aiming to keep folk on Twitter up to date, without annoying them. Some people are watching on TV, some are at the ground, some are following live scorecards and some are in the office or our and about following on Twitter.

With all that in mind, I want you to be able to follow the game through our account, alongside all the other people you follow on Twitter, with the tempo of the game in mind. We generally tweet about wickets, fours, milestones (50s, 100s, partnerships etc) and between all that, that’s usually plenty. Obviously if something happens you need to know about we’ll tell you, but there’s no minimum number of tweets.

If it’s a dull session, I’m not going to give you the blow by blow. But at the same time, if we need 12 to win in the last over to make our first World Cup final, you bet your arse I’ll let you know what’s happening in lengthy and in vivid.

I’m aiming for impartial, but at the same time, we’re the @BLACKCAPS account. If someone makes a tremendous catch, takes a wicket, scores 300 etc, we’re going to celebrate it. At the same time, if we mess up, we’ll tell you but probably not go to town on it.

An example – I use our players Twitter handles when they come out to bat or bowl and take wickets / score milestones, but if they drop a catch or get out, I just type their name out, they don’t need to see that.

Apart from that, I think it’s OK to use humour, but not too much. I’m aiming for pithy.

Aim for first-ish
When a wicket goes, you need to have the score, batsmen’s score, method of dismissal, bowler, catcher, etc, etc, etc at your fingertips in seconds. That’s a bit to get in a hurry.

You want to be swift, but I don’t put pressure on myself to be first with the news. There’s ALWAYS someone faster on the internet, and people at the ground / watching or listening at home can see what’s happened for themselves after all. It’s better to be near the front of the pack and right than first and wrong.

Also, you want to apologise and fix things when you stuff up. Our fans have saved me a number of times, I find it’s best to embrace and make friends with correctors, in general (!).

2014-02-03 16.41.14The crowd is better than you
The internet is funnier than we are, has great photos and better stats. It’s a team sport, Twitter, and we can cover what’s happening better as a group, recognise and reward our loyal fans and have some fun together, so we embrace and hit the retweet button a lot.

It makes our feed better and hopefully our fans get a kick out of it. If your gameday tweet deck doesn’t have mentions, match and team hashtags and Twitter lists of your fans handy for retweeting, you should set that shit up now.

Don’t forget to look up
Right? No matter if you’re sat in the media box, or in front of the TV, with the laptop open it’s easy to get distracted by Twitter, updating the website, the news, etc etc etc. While keeping everything ticking on your channels is what you’re there for, you do your best job by being very aware of what’s happening on the park. I can be bad at this, to be fair.

2013-05-16 23.15.27

(Sports) Geeking out

You can listen to me on Sean Callahan’s Sports Geek podcast, talking, our social media stuff and wot’s coming up for the world cup.

Sean’s based in Melbourne and works with a heap of teams and leagues with their digital and social efforts, as well as producing a cottage industry in podcasts. When I started my current role I found the pods (casts?) a treasure trove of tips and ideas, so I was stoked to be asked on.

All the Sports Geek podcasts are well worth a listen – if you want to dive in, three that’ve resonated with me are:

Finn Bradshaw from – I’ve listened to this a few times in fairness, good history of how they’ve got to where they are, and the reasoning behind what they do.

Richard Clarke from Arsenal. Shit football team, but worthwhile listening on sports and digital. Channels galore and a new one every year felt about right to me.

Josh Tucker from the LA Dodgers. I thought Josh’s approach was not a million miles away from what we’re trying to do at NZC in terms of simply talking to fans online.

Also check out Beers, Blokes and Business, which covers a wide variety of business topics, tending digital, in a fairly relaxed fashion.