You can read the interview here, but essentially, it’s:
- Have a clear goal, and know what success looks like
- Don’t get bogged down in meaningless metrics (And don’t compare yourself to others. Good advice for many areas of life, ahem)
- Own your audience. Don’t rely on Facebook or Instagram’s mechanisms as they change all the time, not always in your favour
Hopefully there’s some ideas there to stimulate or reassure. As always with, I think your time is best spent working on a strong story rather than the minutia of social media / algorithms etc etc.