Here’s a very simple test you can perform at home if you suspect someone has bought their followers on Twitter.

Step one: Read your mark’s tweets. Go back a week or two if you can be arsed.

Step two: Ask yourself ‘would X thousand people REALLY be interested in that? Really?!?’

There is no step three.

PS – read Bill Rundle’s excellent blog post on follower buying for much more reasoned thinking than this.

Update: can confirm any suspicions.