Massey University student Aaron Overington was keen and kind enough to publish an email interview about my role as social media chap at Telecom.
Do you have ROI goals or targets to meet, and if so how do you define them?
No formal ROI targets have been set yet. We feel our level of investment has paid off so far in reputation and issue management terms, everything else is a bonus. That’s not to say this won’t change in the future.
You can read the whole thing here. It’s kind of like having a coffee with me, but on the internet, and slower.